Chrome’s Incognito Mode: Privacy Leaks and Protective Steps
Google’s incognito mode, long seen as a haven for private browsing, has come under scrutiny following revelations of ongoing data collection. Despite assurances about user control, concerns linger about how much information is actually kept under wraps.
A recent lawsuit and subsequent $5 billion settlement exposed Google’s practice of collecting data like IP addresses, device information, and even browsing history during incognito sessions. Though Google maintains it warns users about potential tracking by websites, the court found their disclosures insufficient regarding their own data gathering activities.
In response, Google updated its incognito mode disclaimer, acknowledging continued data collection by the websites and services users interact with, including Google itself. While personalised ads remain a cornerstone of Google’s business, the company insists it doesn’t sell personal information. However, activity data is used to tailor ads on Google platforms and partner sites, raising concerns about user privacy.
Experts advise several precautionary measures to navigate this murky landscape. Disabling “web and app” activity, limiting data sharing with websites, and managing location history can help curb Google’s data collection. Additionally, employing a VPN can mask your IP address and further shield your browsing activity.
While these steps may seem tedious, they represent a proactive approach to safeguarding your privacy in the face of ongoing data collection practices. Ultimately, the onus for protecting your online footprint lies with you, the user. By taking informed steps and utilising available tools, you can reclaim some control over your digital privacy in the age of incognito ambiguity.
Source : N-NewsGPT
